Polly Arenberg graduated from Brown University with a degree in
political science and has an MBA from Stanford University's Graduate School
During college, Polly studied at L'Institut d'etudes de
Science Politique and the Sorbonne in Paris, France.
Polly Arenberg is a marketing strategist with more than 20 years of experience creating compelling businesses and products for consumers
around the world. For the past 10 years, she has focused on Internet product and service creation for leading companies such as Yahoo!,
Microsoft, Technorati, Flickr, Levi Strauss & Co., Starbucks, Fortune Brands (Day-Timers, Gravis, Kensington), IDG Corporation, Knowledge Universe, and others.
Polly knows how to combine customer and strategic insights to drive marketing, product development, and monetization strategies.
For Technorati, Polly developed the
State of the Blogosphere 2008
examining the behaviors and attitudes of bloggers
around the world. Polly recently worked with Yahoo! Real Estate to create a white paper focused on understanding the online real estate audience.
Polly has led many research studies using both qualitative
and quantitative research methodology to focus on topics such as branding, product development, Web site redesign/relaunch, category innovation,
customer satisfaction/loyalty, and awareness.
Recently Polly worked with Microsoft's IdeAGency team to develop new business concepts. From 2004 through 2008, Polly was a consultant for Yahoo! in the Customer Insights group. During her tenure at Yahoo!, she has led market research
efforts for a number of different properties including Real Estate, Personals, Autos, Search, Flickr, New Ventures/Product Development, and Corporate.
In 1997 Polly joined Organic, a leading Internet professional services company when it was a 50-person, one-office start-up. During her tenure, she built the strategy practice from the ground up and helped to develop the company into a global enterprise with 9 offices and 1,400 professionals.
Polly led the San Francisco strategy practice, a team of 25 professionals focused on business strategy, strategic marketing, consumer insights, and branding.
Later, Polly relocated to Singapore to lead company operations and restructuring efforts in Asia-Pacific, contributing to the worldwide expansion
of Organic. She also served as second-in-command to the Chief Strategy Officer, leading corporate projects for 80 professionals globally such as
business development; communications; recruiting and training professional staff; and knowledge management.
INTERNATIONAL, COMMUNITY & POLITICAL EXPERIENCE
Polly also has deep experience in the nonprofit, foundation, and political sectors. She has led strategic planning efforts, directed
major national events, and managed organizational change efforts for
Polly started her career in politics, working on presidential, state,
and local campaigns, and also managing lobbying and communication
efforts for several national nonprofit organizations. She ran for, and
was elected to, local political office in Washington, D.C. at the age
of 22. She was selected in and participated in Leadership San Francisco with 50 other leaders from the private, public, and nonprofit sectors.
Polly served on the board of the Forum for Women Entrepreneurs
and Volunteer Match (www.volunteermatch.org)
during their incubation and early organizational periods.
Polly speaks regularly on topics ranging from brand building to
online strategy to building compelling and profitable businesses
online. She has participated in numerous speaking engagements and
media interviews in the San Francisco Bay Area, around the United
States, and internationally. Polly also co-developed a course
entitled "Entrepreneurship and Starting a Company" that was taught
to mid-career executives in Hanoi and Saigon, Vietnam.
Polly lives in the hills of San Francisco with her husband.